Queen Competition
We are happy to announce that the 2011 Lilac Queen was selected on April 10, 2011. Congratulations Amanda Torchia! She is a freshman from Minerva Deland High School.

Freshman, sophomore and junior high school students from across the Greater Rochester area are eligible to win this prestigious title and a $1,000 college scholarship! The 2010 Lilac Queen, Courtney Willison, has been acting as an ambassador of the Lilac Festival, making several public appearances since last April.

Mother's Day Pre-Sale

Purchase Highland Lilac Perfume, that year's poster, postcards, mugs and lapel pins at this special pre-festival sale!

Where: Highland Park Pansy Bed (on the corner of Highland and Goodman Avenue.)

Opening Ceremonies

Join us as local dignitaries "open" the Lilac Festival! The official celebration of spring and everything lilac. Hear what we have in store for the festival, celebrate as the vendors open, have lunch at the festival and greet the newly crowned festival queen. A true community event!

YNN Lilac Parade

Download the Parade Application

The YNN Lilac Parade is the first parade of spring in the Rochester Area and will begin at South Avenue at Science Parkway, and travel down South Avenue to Highland Avenue ending at Goodman Street. High school Marching Bands, Police Pipe & Drum, local dignitaries and colorful floats are expected to participate again in this years parade. You can march too!

Parade watchers are encouraged to take advantage of the parking and shuttle bus service at MCC. Shuttle busses run from 8:30am-8:30pm on Parade Day. (Normal shuttle hours are 10:30am-8:30pm and run on SATURDAY and SUNDAY ONLY.)

Annual Lilac Festival Arts & Crafts Show

A favorite attraction at the Lilac Festival is the two Art’s & Craft Shows which take place on Festival weekends. Art Show booths are set-up along South Avenue near the corner of Highland Avenue. Both national and local artists are featured. Some of the arts and crafts on display at this year’s Lilac Festival are ceramics, pottery, handmade wooden art, metal sculptures, paintings, photography, floral arrangements, clothing, jewelry, furniture, lamps, mirrors, and more.

Genesee Regional Bank
Business ROC's Lilac
Presented by Rochester Business Journal and Frontier Communications

"The First High Powered Networking Event" during the course of the Lilac Festival. Rub shoulders with 300 professional associates in the business industry within Rochester. This event is for decision makers.

Hear why Local Business Leaders are attending this event (on our YouTube Channel)

Ticket information: Coming Soon!

What you get: The un-interrupted opportunity to meet, talk business and explore partnerships with other local decision makers in local companies, VIP Parking, tasting by a local company and reserved seating for the entertainment that night!

KeyBank Lilacs 'N Bubbles
Presented by Casa Larga

Here is your opportunity to taste NYS Sparkling Wine! What you get: Key Bank Lilacs 'N Bubbles champagne flute for use at the event a souvenir of their experience, Souvenir wine carrier, vip parking.

Other event features include: sparkling wine paired food stations, strolling entertainment, sparkling wine seminars about the NYS sparkling wine industry from three well known wine enthusiasts:

Holly Howell - A CSW (Certified Specialist of Wine) through the Society of Wine Educators; a CS (Certified Sommelier) through the Master Court of Sommeliers in England

Lorraine Hems - A Certified Sommelier with the Court of Master Sommeliers, Certified Wine Educator through the Society of Wine Educators.

Donna M. Scholosser-Long - The current recipient of the Women for Winesense, The Rising Star Award presented in Napa, CA and member of Women for Winesense since 2001.

Ticket Information: Coming Soon!

A portion of the proceeds goes to Big Brothers and Big Sisters of Greater Rochester.

WROC/FOX Rochester "As Seen on TV"

Where you can find all of the great deals from popular local businesses that you see on T.V., in one place? At the Lilac Festival, of course, with WROC and FOX Rochester!

More Details Coming Soon!

Farmers Market and Wine Tasting

Another festival favorite! The Farmers Market is part of the Wine 'N Blue's Day presented by Casa Larga. Sip, sample and purchase wine from local wineries and taste farmers market snacks too! Join us under the big top tent on the corner of Highland and South Ave. Vendors that participated in the past include Deer Run, Dr. Frank's Vinifera Wine Cellars, Eagle Crest Vineyards, Fox Run Vineyards, Johnson Estate, Long Acre Farms, Maplecrest Farms, Merritt Estate, Montezuma, Thousand Island, Onion Creek Farms, Keuka Overlook Wine Cellars, Cobblestone Vineyard, Americana Vineyards, Young Sommer, Fulkerson, Lakewood Vineyards, Leonard Oakes Estate, Atwater Estate Vineyards, Cosmo Sauce Co, Deb's Delights and Hill 'n Hollow.

Annual Lilac Festival Art in the Park Show

A favorite attraction at the Lilac Festival is the two Art’s & Craft Shows which take place on Festival weekends. Art Show booths are set-up along South Avenue near the corner of Highland Avenue. Both national and local artists are featured. Some of the arts and crafts on display at this year’s Lilac Festival are ceramics, pottery, handmade wooden art, metal sculptures, paintings, photography, floral arrangements, clothing, jewelry, furniture, lamps, mirrors, and more.

Medved Lilac 10K & 5K Family Fun Run presented by MVP Health Care

Rochester's favorite running race! Run either the 5K or the 10K, at 8:00AM and 9:00AM respectively. Both races start at the purple crosswalk on Highland Avenue and travel through the highland neighborhood. Race shirts will be provided to the first 1700 registered. There are water stops on the course and there will be post race refreshments held at the Cornell Cooperative Extension Building. Both the courses are certified to be accurate by USA Track & Field and offer awards for the winners.

Register online today on www.active.com or visit www.medved.com for more information.